

The Deal Exchange
Private equity deals occur when an investment deal takes place with capital that is not listed on a public exchange. Typically, private equity funds or investors invest in undervalued private entities and revamp them prior to becoming public companies.
*** Our goal is to provide exclusive deal flow to our network of investment funds. ***
Who We Are
Private Equity Deals are information-dense which typically forces the opportunity to be a unpredictable process.
As deals continue to grow in quantity and transaction size, our goal is to create more collaborative, people-driven and equitable deals through our exclusive network.
Why We Are Different
01.
Exclusivity
02.
Integrity
03.
Vision
04.
Culture
Get in touch!
Highly Qualified Team
Rod Crandall
Founder & President
Clients and Advisors choose to work with Rod because he follows the Platinum Rule in everything he does: “To the extent I can understand and meet your needs, mine will be fulfilled.”
In addition to founding the Deal Exchange Group, Rod currently belongs to a Professional Resource Group called the Business Succession Planning Brain Trust, which he founded in 2013. He also serves on the board of Heart and Soul Fund and supports Big Brothers / Big Sisters of McHenry County
Mark Brodson
Business Development
Mark Brodson is a commercial real estate broker and the owner of Resource Commercial Advisors based in Northbrook, IL. He specializes in the sale of private, off-market assets including medical office properties, industrial buildings and single tenant, net leased retail assets. Mark believes that there is a strong tie between commercial real estate and private equity. The vast majority of private equity transactions require back-end real estate work including asset acquisition, expansion, disposition or sale and lease backs. As such, Mark utilizes his deep real estate connections with company and property owners to source high quality acquisition opportunities for private equity groups.
Outside of work, Mark enjoys playing golf, traveling and spending time with his wife and three children.
Waldon Fenster
Marketing & Technology
Waldon’s expertise ranges from business development, entrepreneurship, corporate growth tactics and brand strategy. Through his savvy and top level work, Waldon is able to build small businesses and emerging startups from the ground up, to make them attractive to outside investments and acquisitions on a global scale. It is his commitment to the entrepreneurial landscape and desire to educate business owners on the growth potential of their brands, that continue to motivate this innovative corporate leader.
Outside of business, Waldon is happily married for 7+ years with 3 children. As a family they enjoy serving the community and traveling the world.
